Ethnographic observation
Ethnographic observation
Participant observation
- immersing into lives of participants
- e.g. shadowing, day in life, work-along
- beware of "the observer effect"
- encourage to think aloud
- observe what they are & also what they are not doing well
Auto-ethnography
- exploring particular XP by myself & documenting that XP
- variants:
- mystery shopping
- service safari
- diary studies
- record both first & second-level concepts separately
Online ethnography
- try to dive into relevant online communities